GLENWOOD, MD. – A.W. Hainsworth & Sons, a 225-year-old British wool manufacturer, has announced the opening of a new U.S. division that will market the company’s environmentally-conscience caskets and other funeral related products in the United States and Canada, according to a news release.
Trading as Hainsworth USA, Ltd., Hainsworth’s U.S. division will offer an innovative line of woolen caskets along with a novel cremation product called The Presenter. The company introduced its Natural Legacy product line at the 2009 National Funeral Directors Association convention in Boston and funeral directors have shown an interest since.
The all-natural Natural Legacy Series is 100 percent biodegradable and was created for the eco-friendly market. In addition, it is enjoying universal acceptance because it can be used for traditional vaulted burials, cremations and green burials. Unlike most products currently available, the Legacy Series also is suitable for burials of most all faiths, including Christian, Orthodox Jew and Muslim.
The product line features adult, youth and infant caskets, each offered in multiple sizes, and The Presenter, which can be used as a temporary or permanent cremation container. All products in the Natural Legacy Series are made of pure virgin wool covering a strong recycled fibreboard frame. Offered in a choice of natural or brown wool, the product line combines thoughtful design with an attractive, soft feel, according to the company. The Hainsworth products have been independently tested and accredited for strength and weight bearing and conform to the highest environmental standards.
Each piece can be customized with an optional embroidery plate that will allow families an opportunity for personal expression. Funeral professionals can use the plates to incorporate their funeral home or cemetery name for a more professional touch.
Hainsworth USA has appointed Cressy Memorial Group, a manufacturer’s rep firm, as its sales arm in the U.S. market. “We are excited to be working with Hainsworth,” said MaryAnne Scheuble, Cressy’s national sales manager. “Whether you’re looking for a warm feel, an eco-friendly product, a beautiful cremation casket or a good price point, Hainsworth has it all.”
For more information, visit www.hainsworthusa.com or call Cressy Memorial Group at 866-763-0485.
Posted Feb. 1