LARGO, FLA. – MKJ Marketing was recognized for their creative design and promotion of Ballard-Durand Funeral & Cremation Services’ open house event in the 2009 “Keeping it Personal” Awards, sponsored by the International Cemetery, Cremation and Funeral Association, according to a news release. Ballard-Durand Funeral & Cremation Services received an Honorable Mention award for these initiatives.
The funeral home’s campaign was created by MKJ Marketing to promote a unique open house event to help the families of White Plains, N.Y., cope with loss. The open house event was titled “Embrace the Power of Change,” and featured guest speaker and author of “The Zing,” Ron Villano. Sadly, Ron Villano lost his 17-year-old son in an auto accident over 10 years ago. With his experience as a licensed psychotherapist, he is an expert in showing people how to work through change, and the loss of a loved one, one moment at a time.
Matthew Fiorillo, funeral director and owner of Ballard-Durand commissioned MKJ Marketing to assist in launching the event. A custom newspaper ad, community poster and Web site banner promotions were created to broadcast the details of the event. Ballard-Durand also created a buzz for the event via social networking promotion. In addition, the White Plains Times featured an article on the event and Villano as the guest speaker.
For more information, visit www.mkjmarketing.com or call 888-655-1566.
Posted Feb. 1