|
Homesteaders Launches Redesigned Web Site
DES MOINES, IOWA — Homesteaders Life Co. recently launched its revised virtual presence, online at www.homesteaderslife.com, according to a news release. The vision for the Web site is to promote Homesteaders while also demonstrating the market leader’s advocacy of funeral service and advance funeral planning.
According to Dean Lambert, Homesteaders vice president of marketing, the Web site has been designed to align closely with Homesteaders' brand attributes including "trustworthy," "knowledgeable," "reliable," "committed to the funeral business" and "service-oriented."
"Visitors to the site will learn a great deal about our company such as its financial strength, products, company leadership and commitment to providing preneed insurance funding through funeral homes," Lambert said. "In addition, we felt strongly about portraying a positive image for funeral service and advance funeral planning. This is consistent with our well-established commitment to funeral home success and preserving the value of funeral service."
The home page achieves these goals with a short description of Homesteaders' business and easy navigation to detailed company news, information and resources such as a funeral home locator, driven by FuneralHomes.com. There is also a funeral industry job search engine (FuneralJobs.com), an online obituary and tribute search function (Tributes.com) and a pet death-care resource (TwoHeartsPetLossCenter.com). All are carefully selected to meet the needs of consumers, policy owners, funeral directors and even job-seekers who might consider funeral service as a career.
"Three important trends have been identified by recent industry and consumer research: The lack of a well-qualified labor pool for funeral service; increasing consumer preference for digital versus printed information delivery; and growing interest in pet memorialization," said Kim Medici-Shelquist, Homesteaders director of marketing communications. "Our home page provides a jumping-off point to resources that provide answers and solutions." Medici-Shelquist also said that fresh content will continually be added to ensure the Web site remains current and relevant to all intended audiences.
"It is very important that customers, funeral professionals and policy owners enjoy an experience as close to that which they might when calling, visiting our home office, or meeting with one of our account executives in the field," Lambert said. "We are confident our redesigned Web site achieves this aim."
The Web site was designed through a partnership between Homesteaders Marketing and Des Moines-based Spindustry Interactive, a premier Web strategy, Web design and Web development firm.
To view the new Web site, click here.
Posted Feb. 4
|