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Boost Market Share at the Seventh Annual Funeral Service Business Plan Conference

The Seventh Annual Funeral Service Business Plan Conference delivers tools, strategies and business insights that always have an immediate impact on business operations.

This year’s conference will be held Nov. 8 to 9 in Charleston, S.C., and once again, some of the profession’s top funeral home operators and consultants will present a strategic plan to control costs, provide excellent customer service and boost profits.

“Our speakers all have specific knowledge of the funeral profession, and they’ll focus on providing guidance that attendees can use – not abstract concepts or fluff,” said Thomas Parmalee, the coordinator of the conference. “You’ll walk away knowing how to solve business problems, and you’ll be equipped with the knowledge and tools you need to beat your competitors.”

Join your peers at the Business Plan Conference, and you will:

• Learn how to hire top talent, fire underperformers and keep your best employees.

• Maximize the return from your website and social media efforts.

• Discover the benefits of offering celebrant services.

• Build a succession plan that makes transitions smooth.

• Find new and better ways to sell preneed.

• And much, much more!

Speakers at the event include:

Beverly Brown, the community care director at Hiers-Baxley Funeral Services, which has locations throughout Florida. She’ll deliver proven strategies to forge relationships with families through aftercare, educational seminars and other forms of outreach.

Ron Browning, founder of Funeral Home Resource, will provide an action plan for you to put the power back in your website. You can have the best website in the world, but it needs to be found to do its job.

Melissa Drake and Kathy Williams, co-owners of American Funeral Consultants, focus on crafting a succession plan that leads to smooth transitions while maximizing the value of your firm.

Chuck Gallagher, chief operating officer of American Funeral Financial and a former sales executive with Stewart Enterprises, helps you connect the dots between behavior, choices and success.

Ernie Heffner, president of Heffner Funeral Chapels & Crematory in York, Pa., shares how his firm has boosted market share and bolstered goodwill by offering celebrant services.

Dan Isard, founder of The Foresight Companies, walks you through complying with Federal Trade Commission regulations. He’ll also help you present options to families in ways that maximize revenue and customer satisfaction.

Dean Lambert, vice president of marketing at Homesteaders Life Co., helps you build a better brand, which affects preneed and at-need sales. Leverage the Internet with new strategies and maximize the value of your marketing budget with his expert advice.

Poul Lemasters, owner of Lemasters Consulting and the cremation counsel for the International Cemetery, Cremation and Funeral Association, provides guidance on creating an employee handbook that matches the needs of your organization. Learn how to protect yourself from problems from inside and outside your organization.

John McQueen, president and CEO of Anderson-McQueen Funeral and Cremation Centers in St. Petersburg, Fla., delivers tools, insights and advice on boosting customer service and establishing rock-solid relationships.

Bonuses for Attendees

• The learning will begin before the conference officially starts, as all attendees are invited to a tour and reception at McAlister-Smith Funeral and Cremation Services’ Bees Ferry Road location on Nov. 7. Free transportation to the facility will leave the hotel at 4:30 p.m.

• Networking time is built in throughout the event. Breakfasts and lunches are provided free of charge.

• Continuing education credits are available for most attendees.

• Register by Aug. 30, and you’ll save $100 off your registration!

To learn more about the Seventh Annual Funeral Service Business Plan Conference, click here. You can also call 800-500-4585 and select Option 1.

Posted March 7


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