Tampa, Fla. – adfinity, a Florida-based advertising agency focusing on the funeral industry, has created a new eight-panel brochure, Plan My Funeral Now?, that encourages people to preplan, but with a playful twist.
In the full-color piece, 10 bits of ‘‘monkey logic’’ are given in response to objections like ‘‘I don’t know where to start,’’ ‘‘I’m choosing cremation anyway,’’ and ‘‘I don’t have the money right now.’’
“One of our clients wanted us to create a brochure to help his staff overcome objections to preplanning,” said Leah Burkett, adfinity project manager. “So, we came up with the top 10 reasons people don’t preplan, added some humor and the monkey theme just hit us. Though it is definitely a different slant on pre-need, our client says the brochure has lightened the mood and encouraged real conversations during the preplanning process.”
adfinity is adding it to its library of brochures that can be customized by all clients. Customization options include adding logo and address information and adjusting the copy to meet a funeral home or cemetery’s specific marketing goals.
For a sample of the brochure or more information on preplanning marketing, call 877-251-1222.
Posted Sept. 27