Industry News

A Simple Thank You Receives a “Keeping It Personal” Award

STERLING, Va. – A Simple Thank You has won honorable mention in the International Cemetery, Cremation and Funeral Association’s 2012 KIP (Keeping It Personal) Awards, recognizing the best in personalization in the cemetery, funeral service and cremation profession.

Created by the ICCFA Personalization Committee, the KIP program honors recipients in five categories. A Simple Thank You, headquartered in Merrionette Park, Ill., was honored in the Innovative Personalized Product category.

The ICCFA’s 2012 KIP Awards contest drew 41 entries from throughout the United States, Canada and Austria. Marketing and communications professionals from outside the cemetery and funeral service profession performed the judging.

A Simple Thank You is an iPad application where visitors to the funeral home can sign in. A Simple Thank You will then print out custom thank you cards and address the envelopes. They will also print a Memorial Guest Book for the family, which includes items such as the guest registry, in memory, family record, services, pallbearer and interment details. Additionally, the family will receive a copy of the guest list via e-mail. Finally, the funeral home will also receive an Excel file that they can use for pre-need leads for those guests who have “opted-in.”

“We were extremely pleased with the broad range and high quality of entries to the KIP Awards program this year,” said Steve Bittner, chair of the ICCFA’s Personalization Committee. “The staff at A Simple Thank You demonstrates a strong commitment to serving the death-care industry. They are true leaders within our profession and are very deserving of this prestigious award.”

All KIP Awards recipients will be recognized at the ICCFA 2013 Annual Convention & Exposition, April 10-13 at the Tampa Convention Center in Tampa, Fla., and in ICCFA Magazine.

Posted March 11


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