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Cremation Families Need You as Much as Burial Families

The elephant in the room – cremation – keeps getting bigger. But that isn’t so bad for the funeral professionals who’ve made friends with the elephant.

At the third annual Cremation Strategies Conference, Dec. 2 at the Hilton New Orleans Riverside, you’ll get a complete set of tools to forge stronger relationships with families that opt for cremation. Attend this conference, and you’ll put your business on solid footing as the cremation rate goes up.

“Families that opt for cremation need to know about all their choices to memorialize their loved ones, and our experts will deliver tools and insights that pave the way to providing great customer service,” said Thomas A. Parmalee, conference chairman. “But just as importantly, you’ll learn how to keep expenses in line, protect yourself from lawsuits and discover ways to boost market share at the conference.”

You’ll also learn how to:

• Price cremation fairly.

• Pursue a business model that fits your community. ?

• Enforce proper procedures.

• Expand or launch a pet memorialization service.

• Market your brand effectively.

You’ll hear from the following experts:

Paul J. Seyler is president of Competitive Resources, a marketing firm based in New Orleans with core strengths in research, strategy development, training and implementation. He spent 10 years in marketing and strategic planning with firms in real estate and financial services.

Chris Farmer formerly served as a corporate counsel for Service Corporation International. He has handled investigations for employers throughout the United States, and he’s also managed a large international docket of state and federal funeral home and cemetery matters, including professional liability, negligence, intentional acts and deceptive trade practice claims. He’s general counsel for the Cremation Association of North America and the Texas Funeral Directors Association and a lawyer with the acclaimed firm Sheehy, Ware & Pappas in Houston.

Coleen Ellis founded Pet Angel Memorial Center in 2004, which was the nation’s first stand-alone pet funeral home. She’s also the founder of Two Hearts Pet Loss Center in Greenwood, Ind., and the co-chairperson of the Pet Loss Professionals Alliance, which is a subdivision of the International Cemetery, Cremation and Funeral Association. She regularly helps funeral homes and crematories build or improve pet memorialization businesses, and she’s an expert on fostering relationships with the veterinary community. She’s the author of Pet Parents: A Journey Through Unconditional Love and Grief.

David Nixon is the president of Nixon Consulting and a partner with Heartland Funeral Solutions. He’s a sought-after speaker and thinker on all aspects of funeral home operation and specializes in analyzing funeral home financial statements, preparing working budgets and complete pricing itemization. His “Listening to Cremation” survey has been published in American Funeral Director magazine the past 19 years.

Christine Hunsaker is senior vice president of cremation for Stewart Enterprises and formerly worked as a cremation consultant examining the company’s cremation processes. She began her career in the profession in 1993 as a sales representative for Batesville Casket Co. in Indiana. During her career, she’s served as a marketing manager, marketing revenue manager, brand and marketing director, vice president of business development, and president of cremation services and cremation operations. She is also the founder of a premier pet cremation company in her hometown of Atlanta.

Sign Up Now, and Get These Bonuses!

When you sign up for the Cremation Strategies Conference, you’ll also get a FREE PASS to a tour and reception at Lake Lawn Funeral Home and Cemeteries, a Stewart Enterprises property. There, you’ll network with the Lake Lawn staff and learn how they deliver excellent customer service while enjoying fellowship with your peers.

The conference also offers CEUs for attendees from almost every state so you can meet your continuing education requirements.

Seats to this conference are filling up fast, so be sure to register early. Sign up by Aug. 30, and you’ll get our early-bird rate, which saves you $100 off your registration!

To learn more about the third annual Cremation Strategies Conference, click here or call 800-500-4585 and select Option 1.

Posted March 14


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