Industry News

A Simple Thank You Announces New “Opt-­In” Feature

ALSIP, Ill. – An important part of the funeral home business is having a solid preneed or marketing plan, but how does a funeral home go about getting those leads? A Simple Thank You has announced its new “opt­-in” feature, which provides the funeral home with preneed or other marketing leads for the funeral home, according to a news release.

When using their Digital Registry iPad application, guests at a service have the ability to “opt­-in” and request more information from the funeral home. Current use of this “opt­-in” feature has upward of 10 percent of guests requesting more information from the funeral home. Laws regarding spam and telemarketing are very strict and vary from state to state. Being able to customize the “opt­-in” wording makes capturing leads simple. Immediately following the services, the funeral home will receive an Excel file of any and all guest contact information, including those that have “opted-in” looking for more information.

A Simple Thank You provides a free iPad application that captures guest information. This allows them to print the memorial pages for the guest book, custom thank you cards, addresses all the envelopes, sends an Excel file to the family of all guest contact information and now provides the funeral home preneed or other marketing leads.

Funeral homes interested in downloading the free demo application can visit or call 800-483­-0671.

Posted April 4


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