Industry News

Matthews Cremation Relaunches Faithful Forever Pet Loss Care

APOPKA, Fla. – Matthews Cremation, a division of Matthews International Corp., and a leading manufacturer and supplier of environmentally-driven cremation solutions, has relaunched its pet memorialization e-commerce affiliate program, Faithful Forever Pet Loss Care, according to a news release. The recently updated storefront features a fresh new look, updated business intelligence reporting and a new online pet memorial tribute center.

“Dealing with grief is an intensely personal experience,” said Steven Schaal, president of the North American region for Matthews Cremation. “Research has shown that pet parents do want to memorialize their beloved pets, but they want the freedom to make arrangements at a time of their own choosing. Faithful Forever Pets facilitates creating a personal remembrance for their pet in the comfort and privacy of their own home at a time that is convenient for them.”

Pet memorialization is one of the fastest-growing segments in the $55 billion pet care industry, which itself has seen more than 12 percent growth in the last five years, according to the American Pet Products Association. A recent survey released by the Pet Loss Professionals Alliance estimated that 1,861,776 pets were seen by pet loss businesses in 2012, with 99 percent of those opting for cremation over burial.

Meanwhile, Internet-savvy online shoppers in the United States are expected to spend $262 billion in 2013, up 13 percent from $231 billion in 2012 and representing 8 percent of the total retail pie, according to a projection released in March by Forrester Research, Inc.

“In today’s economy, it’s more important than ever to find ways to grow your practice while still providing top quality care,” Schaal added. “We’re providing a risk-free entry point into the pet memorialization industry. With very little effort, our customers are going to be able to access new lines of revenue. This will enable them to focus on what they do best: providing top quality pet care.”

The Faithful Forever Pets e-commerce affiliate program enables clients to place their memorial solutions online in a custom-branded storefront for a modest start-up fee and annual subscription rate. Matthews Cremation hosts the online store; processes customer orders; and handles all payments, engraving, shipping logistics and customer correspondence. Additionally, Matthews provides a monthly customer activity report and marketing resources to help clients promote the opportunity within their own business. Affiliates are paid a flat 20 percent commission on all orders.

Additional information on the affiliate program is available on the Matthews Cremation website at The Matthews-branded Faithful Forever Pets storefront can be found online at


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