Industry News

NewBridge Group Expands Management Team with Paul Haarer

ATLANTA – NewBridge Group, one of the nation’s leading funeral industry succession planners, has announced that Paul Haarer has joined the firm as managing director.

“Over the past year, NewBridge Group has seen a significant increase in the value of funeral home businesses and a similar increase in business owners who are interested in exploring a sale. In order to accommodate client interest, we realized we needed to expand our staff with someone who has significant experience in funeral home valuations and succession strategy. Paul Haarer, an 18-year funeral service merger and acquisition senior professional, brings just the experience needed,” according to Jeff Boutwell, president of NewBridge.

Prior to joining NewBridge, Haarer held positions in corporate development for The Loewen Group, was the executive vice president for Meridian Mortuary Group and most recently, was the senior vice president of portfolio development for Foundation Partners Group. Haarer also performed significant underwriting and business consulting for funeral homes with PSI Funds, a lender to the funeral industry. “I’ve been lucky to have been part of some of the leading acquisition companies in the funeral profession and have enjoyed helping owners,” Haarer said. “Now, I’m really looking forward to using my perspective as a former funeral home buyer to help funeral home owners receive a premium from the sale of their business.”

Boutwell said that he and Haarer have worked together on numerous transactions over the last 18 years. “His experience and reputation in the industry is unsurpassed along with his ability to work with owners during the sale process. We work hard to make sure our clients understand all their options and also to make sure our clients receive the highest value in their sale. Having Paul as part of our team definitely expands our ability to do this.” Boutwell said.

NewBridge Group serves clients throughout the United States from its home office in Atlanta and regional offices throughout the country. It offers succession planning, financial advisory, acquisition funding and appraisal services to family owned and regional funeral home groups. Since 1997 NewBridge has accumulated a significant track record of helping buyers to buy and sellers to sell.

For information about the NewBridge Group, contact Haarer at 404-249-9582 or email him at

Posted Aug. 1


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