Industry News

FDLIC and Passare, Inc., Form Strategic Alliance

ABILENE, Texas – Funeral Directors Life Insurance Co. has announced a multi-faceted venture with San Francisco-based Passare, Inc., a vertical end-to-end SaaS (Software as a Service) platform that facilitates the end-of-life management process and is poised to revolutionize the funeral and death-care industry.

“FDLIC’s holding company, Directors Investment Group, is investing in to create one of the most exciting and forward-thinking collaborations in the funeral profession,” said FDLIC president and CEO, Kris Seale. “Not only is DIG making a financial investment; we are also forming a strategic alliance with through FDLIC. We will be working together to provide industry-leading online tools and services for both consumers and funeral homes.” enables consumers to easily conduct online planning and preparation for end-of-life. A web-based portal, is designed to connect consumers with end-of-life services, planning tools, and providers through one easy-to-use, intuitive platform. Working closely with trusted funeral homes, is developing planning services that help ease the burden that families face when dealing with the details of funeral planning, memorial gathering, travel and communication.

“For FDLIC, this is another exciting value-added service that we will have available for our client funeral homes,” Seale said. “One of our strategic objectives is ‘To be known as the leading provider of service to the funeral industry,’ and this is another way in which we can help our funeral home customers remain on the leading edge of service. With’s online tools, resources and services, our funeral home clients will be able to help meet the needs of families more effectively.”

“ is very pleased to welcome DIG/FDLIC as a new investor. Our partnership with DIG/FDLIC is the testimony of relevance of the value proposition, and complements the initial seed investment from 18 funeral industry veterans,” said Passare, Inc. founder and CEO Charles Picasso.

Posted Sept. 25


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