Industry News and Teleflora Expand Partnership

BOSTON and AUSTIN, Texas –, the online source for local and national obituary news and Teleflora, the world’s leading floral delivery service, announced at the NFDA International Convention and Expo that they are taking its collaboration to the next level with the launch of a new online flower program for Premier funeral home partners, according to a news release.

This new program will enable funeral homes to leverage their existing local floral partners and the platform to drive online flower sales and increased revenue. Customized powered sympathy floral shops will be seamlessly integrated into the online obituaries and websites of participating funeral homes, where all floral purchases will be prepared and delivered exclusively through the Teleflora network.

“We are continuously looking for ways to deliver added value to our member florists,” said Jeff Bennett, president of Teleflora. “Sympathy flower sales are a staple of their businesses and by helping create more structured ecommerce programs between our florist partners and the local funeral homes in their markets; we are helping increase profit opportunities for both.”

“Offering a highly customized floral ecommerce solution for our funeral home partners will help them increase the quality and ROI of their websites and obituary programs,” said Elaine Haney, CEO and president of Tributes, Inc. “By helping funeral homes direct floral sales to specific florists in their communities through funeral home-branded interfaces, we are helping them create new sales opportunities while preserving important local business relationships.”

Posted Oct. 21


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