Industry News

LA ads Completes First Quarter with New Ad Campaigns for Three Industry Suppliers

NORTHRIDGE, Calif. – Closing out the first quarter of 2014, innovative marketing agency LA ads has completed new ad campaigns for three major suppliers to the funeral industry, according to a news release.

For Paradise Pictures, a leading supplier of photographic memorial portraits for bronze markers and granite monuments, the agency has created a series of print ads illustrating the human connection to the client's products. The new ads feature the message "Nothing says 'Loved' like a monument with a Paradise Picture."

Agency president and creative director, Dan Katz, commented, "Paradise Pictures is to memorial portraits what Hallmark is to greeting cards; choosing them says a lot about love, care and quality. We wanted a message that acknowledges that their products elevate the quality of the monuments they grace."

Preneed Insurance provider National Guardian Life has launched a new series of ads, created by LA ads, featuring the company president, Mark Solverud, along with a complementary campaign with vice president of marketing, Steve Phelps. The direction of the two campaigns supports the company's long-standing tagline, "It's about People" with headlines that address the company's primary focus on building trust and relationships above all else.

Discussing the new campaigns, NGL vice president of marketing services, Jill Muenich, said, "LA ads has created a fresh new direction for NGL with ads that bring a richer dimension to our brand personality and showcase our company's priorities in a way that truly sets us apart. They're really wonderful to work with."

Also introduced this February was a new advertising effort for Progressive Environmental Services, the largest precious metals refiner serving crematories throughout North America. According to Katz, the ads humorously dramatize how crematories need to be aware of EPA requirements to recycle non-combustible post-cremation metal according to specific federal standards. "Surprisingly, most crematories are not aware that they have to comply with these EPA codes," he said, "so it was important to create an ad message that's really hard to miss."

"I really think LA ads has done a terrific job of listening to our needs and turning them into memorable marketing messages," said Sheldon Goldner, CEO of Progressive Environmental Services. "I never know what to expect next from them and can't wait to see it."

Progressive Environmental Services is supporting the "eye opening" ads with online banners, articles and trade show displays.

Posted March 25


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