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FrontRunner Partners with Pierce Chemical on the FrontRunner Lite Web System

FrontRunner has announced the unveiling of the FrontRunner Lite WebSystem, a powerful website solution designed to help funeral homes avoid the pitfalls often associated with free websites.

The FrontRunner Lite WebSystem is a completely integrated solution that allows firms to have a modern and easy-to-use website, combined with the ability to leverage the powerful MemorialFX tribute video and stationery personalization engine for the new Pierce line of stationery, according to a prepared release. Customers of FrontRunner Lite will be able to scale up as their needs grow, including access to an integrated funeral management software and other premium services and features offered by FrontRunner Professional, the release said.

The new FrontRunner Lite WebSystem will be distributed exclusively through, and subsidized by, Pierce Chemicals to ensure that Pierce clients have access to the best technology available at no cost, according to the release.

“When you get two companies who understand their industry working together to not only solve current problems but prepare their customers for the future as well, the result is something special. We are excited about the partnership with FrontRunner, what it is going to do for funeral homes and subsequently for the families they serve. The industry is changing and we are excited to take our stationery lines and what we offer our customers, to a whole new level,” said Lance Ray, COO/executive vice president of Pierce Chemical.

FrontRunner is the leader in innovative technology and marketing solutions designed to help funeral professionals run their business more efficiently and excel in their local markets. Pierce Chemical is part of the Wilbert family of companies and is one of the largest providers of funeral home products in North America, including embalming fluids, funeral stationery, urns, prep room supplies, and equipment.

To learn more about the partnership with Pierce or the FrontRunner Lite WebSystem, contact FrontRunner at 1-866-748-3625, online at, or speak with a Pierce representative.

Posted 10/19/2017

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