Industry News

The Signature Group Rolls Out Everydays to All of its 21 Locations

DETROIT – The Signature Group will roll out Everdays, the new standard in funeral announcements, to all of its 21 locations. Founded in November 2011, The Signature Group owns funeral homes, cemeteries, and crematories across five states and is one of the profession’s largest and most respected independent operations. The company joins more than 1,000 funeral homes who are already actively using Everdays to create memorial announcements as a complimentary service for their client families.

The Signature Group initially tested the Everdays service at four of its funeral homes in the greater Kansas City area. This trial run was so successful that the company decided to implement the platform at the rest of its locations.

“After seeing how effective Everdays was at helping our client families reach everyone they need, it became clear that offering the service at all our homes was the right next step,” said Jay Dodds, president and COO of The Signature Group. “We pride ourselves on being a communication hub for the community. Everdays aligns with this mission while also helping us achieve our business goals. I couldn’t be more excited to have it in place at all our locations.”

Everdays will soon be implemented at the remaining Signature funeral homes, which include locations in Mississippi, New Mexico, and Texas. Using the free Partner Dashboard, the funeral directors at these homes will have the power to create, manage, and update announcements on behalf of their client families. And because each announcement carries a home’s brand and offerings, each share leads to increased web traffic and improved event attendance.

“We’re more than pleased with the results Signature Group has experienced so far, but we’re most looking forward to what the future holds,” said Mark Alhermizi, founder and CEO of Everdays. “Together we can create a space for families to connect with the larger community during a difficult time. Everdays will be key to helping Signature build a better client-director relationship by providing a modern, more meaningful form of funeral announcements.”

Everdays will also be exhibiting at the 2017 NFDA International Convention & Expo and is a Gold Sponsor of the event. The company will be hosting a three-day open bar at booth #3237, where attendees can stop by to learn more about the free Partner Dashboard and complimentary memorial announcements for client families.

For more information on Everdays, visit everdays.com. Everdays is available in the iOS App Store and Google Play Store. For more information on The Signature Group, visit siggrp.net.

Posted Oct. 27, 2017


 
























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