DETROIT — The Signature Group will roll out Everdays, the new standard in funeral announcements, to all of its twenty-one locations. Founded in November 2011, The Signature Group owns funeral homes, cemeteries, and crematories across five states and is one of the profession’s largest independent operations. The company joins more than 1,000 funeral homes who are already actively using Everdays to create memorial announcements as a complimentary service for their client families.
The Signature Group initially tested the Everdays service at four of its funeral homes in the greater Kansas City area. This trial run was so successful that the company decided to implement the platform at the rest of its locations, Everdays said in a prepared release.
“After seeing how effective Everdays was at helping our client families reach everyone they need, it became clear that offering the service at all our homes was the right next step,” said Jay Dodds, president and COO of The Signature Group. “We pride ourselves on being a communication hub for the community. Everdays aligns with this mission while also helping us achieve our business goals. I couldn’t be more excited to have it in place at all our locations.”
Everdays will soon be implemented at the remaining Signature funeral homes, which include locations in Mississippi, New Mexico and Texas. Using the free Partner Dashboard, the funeral directors at these homes will have the power to create, manage and update announcements on behalf of their client families. And because each announcement carries a home’s brand and offerings, each share leads to increased web traffic and improved event attendance.
Everdays has also announced the launch of a new partnership with Osiris that will bring all the functionality of the Everdays notification platform to every Osiris customer completely free of charge.