BROOKFIELD, Wis. – The National Funeral Directors Association presented ASD – Answering Service for Directors with the 2017 NFDA Innovation Award during the association’s International Convention and Expo, in Boston, Mass. The company was recognized for its Suicide-Telephone Operator Patch (STOP) System, according to a prepared release.
When someone is feeling hopeless or alone, there is no telling who they might reach out to and, in some cases, they contact a funeral home. ASD created the STOP System to give its staff a way to seamlessly connect a caller with a suicide-prevention hotline, ensuring these individuals receive the immediate counseling, guidance and support they need, according to the NFDA release.
Established in 2009, the NFDA Innovation Award recognizes and promotes creativity, innovation and excellence among funeral service suppliers and vendors.
Earlier this year, funeral service vendors and suppliers had an opportunity to submit a product or service that became commercially available after Jan. 1, 2016, for consideration in the 2017 NFDA Innovation Award competition. A distinguished panel of funeral directors evaluated the 26 entries and selected five finalists.
The other finalists for the NFDA Innovation Award were: the “honoring service” church truck drape by Final Embrace LLC; the high-gloss enamel customized photo urn by Funeral Home Gifts; BrioHOCL PrP by The Dodge Company; and the Wilbert ClearVault by Wilbert Funeral Services Inc.