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Cremation Strategies Conference
Agenda - May 16, 2014

Breakfast
(7:30-8 a.m.)

Step 1: Meeting Expectations and Boosting Market Share
(8-9:30 a.m.)

Ron Salvatore, a certified crematory operator and trainer with Matthews Cremation Division, explores the history of cremation, how crematories operate and how to incorporate proper procedures into normal operations. You’ll learn how to:
   •    Operate equipment safely and effectively.
   •    Determine which cases to cremate first, last and in between.
   •    Gain market share by following and enforcing proper procedures.

It’s no secret that a well-run crematory trounces the competition. Join the winner’s circle with expert advice from one of the top crematory operators and trainers in the business!

Break
(9:30-9:45 a.m.)

Step 2: Working with Regulators and Troubleshooting
(9:45-10:45 a.m.)

Salvatore focuses on environmental factors that play a role in operating a crematory. Build a better relationship with neighbors, local authorities and regulators and learn how to:
   •   Fix problems such as black smoke that can invite scrutiny.
   •   Save tens of thousands of dollars by properly maintaining
       your cremator.
   •   Handle unusual materials during the cremation process.

With communities always nervous about a crematory in their midst, it’s imperative that you maintain your machine. It not only saves you money, it also helps you avoid a serious disaster and creates goodwill in your community.

Break
(10:45-11 a.m.)

Step 3: Mastering Basics and Maximizing Returns
(11a.m.-Noon)

Have you ever wondered if it would make sense to install a crematory at your funeral home or cemetery? Or perhaps you want to explore serving pet owners and buying a pet cremator.

Salvatore delivers all you need to know about the cost of adding these options. You’ll discover:
   •   How to determine if it makes sense to keep using a third party.
   •   How much it costs to buy a cremator or add another cremator
        to your operation.
   •   And much more!

It’s no longer enough to just offer cremation. You need to do it cost effectively, and Salvatore shows you how, step by step.

Lunch
(Noon-1:15 p.m.)

Step 4: Real-Life Lessons from an Owner 
(1:15-2:45 p.m.)

Mark Matthews is a past president of CANA and now serves as an environmental adviser to the association. He’s also the president of Wiefels Cremation and Funeral Services in Palm Springs, Calif., where the bulk of his customers opt for cremation.

True to his trademark style, in this session, Matthews will tell it like it is and share his abundance of knowledge on how to prevent litigation.

During this session, you’ll learn how to:
   •   Create a rock-solid cremation authorization form.
   •   Minimize your liability during the chain of custody process.
   •   Determine if you need to turn away a case.
   •   Evaluate third-party crematories, vendors and your own employees.
   •   Work with insurance companies to minimize dangers.

Break
(2:45-3 p.m.)

Step 5: Avoiding and Handling Lawsuits
(3-4 p.m.)

Chris Farmer, general counsel of CANA, formerly served as a corporate counsel for Service Corporation International. He’s also the general counsel for the Texas Funeral Directors Association and an attorney with the acclaimed firm Sheehy, Ware & Pappas in Houston. He’s handled hundreds of lawsuits targeting funeral homes, crematories and cemeteries.

Many death-care professionals approach Farmer after being sued and tell him they wish they’d gone to a program like this one. He’s happy to help them, but it’s better to get his expert guidance before you get sued.

In this session, Farmer helps you avoid and prepare for battles in the courtroom. With Farmer as your guide, you’ll learn how to:
   •   Record and store information that could help you in court.
   •   Respond to formal and informal investigations.
   •   Determine when you need to hire a lawyer.
   •   Decide when it’s time to settle a case.
   •   Take simple steps that could prevent a lawsuit – even when you mess up.

Farmer normally bills clients hundreds of dollars an hour for his expert guidance, so this session alone is worth the cost of your registration. You’ll be jotting down notes the entire session, but you’ll be glad you did!

BONUS: Q&A Panel
(4-4:30 p.m.)

Our cremation experts answer all your questions about working with third-party crematories, complying with local and national regulations, cremation procedure, and how to avoid and respond to litigation. Ask them anything you want as you seek to maximize cremation revenue and protect your business.


Extend Your Stay

Preakness

Baltimore is gearing up for the 2014 Preakness Stakes, which is the day after the Crematory Operations Certification Conference.

The race will be held at the Pimlico Race Course in Baltimore, which is just 8 miles away and a 15 minute cab ride from the hotel. Learn more about the race.