The Funeral Director's Marketing Guide
Reaching out to families to let them know about your products and services is always key, but it's even more important in a challenging economy. With "The Funeral Director's Marketing Guide," you'll be equipping yourself with innovative marketing strategies that will connect you with more consumers.

This book includes never-before-published articles by experts such as Barb Milton with Buchanan Group; Coleen Ellis with Two Hearts Pet Loss Center; Mark Russell with Legacy Funeral Group; John Heald with Tributes.com and other respected marketers. The new content is supplemented with some of the best marketing articles that have ever appeared in the pages of Funeral Service Insider and American Funeral Director.

Click here to read the Table of Contents

Size: 8.5 x 11
Pages: 98 pages
Price: $129
Online Discount Price: $99

You'll keep the Marketing Guide on your desk for years to come. Discover:

• How evaluating market research can help you boost business
• Ways to better interact with the media
• Tips on holding successful funeral home events
• Strategies to sell more products and services
• How to make your preneed program irresistible to families
• And much more!