Kates-Boylston Publications – The Funeral Director's Guide to Statistics: 2015 Edition

The Funeral Director's Guide to Marketing, Volume 2


Sponsored By:
Homesteaders Life Co.

In Volume 2 of "The Funeral Director's Guide to Marketing," you'll get tips on using social media to build top-of-mind awareness as well as strategies to reach more families in your community.

The guide includes numerous articles that have never been published before, including chapters by:

  • Dean Lambert, senior vice president of marketing and communications for Homesteaders Life Co., who shares strategies to boost market share.
  • Zack Garbow, the co-founder and head geek at Funeral Innovations, who delivers advanced approaches to engage in outreach via Facebook.
  • Steve Cronin, Kates-Boylston's very own associate editor, who explores how using humor in advertising can help funeral homes reap huge rewards.
  • Joe Weigel, owner of Weigel Strategic Marketing, who provides a step-by-step blueprint for writing a marketing plan.
  • Jessica Fowler, a public relations specialist at ASD – Answering Service for Directors, who explores how a content-driven marketing approach can help funeral homes grow.
  • Rose Milto, president and owner of Funeral Research & Insight, who shares tips on marketing a new funeral home location.
  • Ashley Montroy, marketing director at FrontRunner Professional, who shares the do's and don'ts of online funeral home marketing.
  • Ryan Thogmartin, owner and CEO of Disrupt Media, who provides tips on bolstering your profile through social media.
  • Mayra Ruiz McPherson, who explores how to make your funeral home website more mobile friendly.
  • Joe Joachim, CEO of funeralOne, who shares ideas on bolstering engagement with today's families.

Click here to read the Table of Contents

Sponsored by Homesteaders Life Co., Volume 2 of "The Funeral Director's Guide to Marketing" will give you insights and tools you can immediately start using to serve more families.


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